The headline plays a pivotal role in the success of an advertisement. This is a fact that was recognized in the early twentieth century and has been championed by advertisers until this day. Newspaper editors came to this conclusion even earlier. Joseph Pulitzer and William Randolph Hearst certainly knew the importance of a headline when they were trying to out-muscle each other's headlines in the great circulation war between the New York World and New York Journal. It's no surprise that the dominance of the headline has continued with the move to the internet of news organizations. The same role is played by headlines in the popularity of blog articles. But what leads to a great headline? One factor stands out.
Using the Headline Analyzer to Create a High-Scoring Headline
A Few of The Strange, Bizarre and Yes, Emotional .. Winners
But Mysterious Exceptions May Lead to Further Improvements In Analyzer
Four times as many headlines use the numerical version of a number than the spelled-out-version. We create headlines with the numbers 1, 2, and 3 rather than "One", "Two" and "Three". Yet, the word version of the numbers attracts more visitors than the numerical version. We also show that as a general rule words in a headline perform considerably better than numbers.
In this article, we analyze the headlines of ten Donald Trump stories. We share some observations along with the analysis from our Headline Analyzer. We discuss the curiosity gap and word popularity and discover that one of the stories we chose is fake news. Covering .. The Curiosity Gap, Word Popularity and Fake News